What is pop up retail? Basically a retailer that sets up in a temporary location such as a retail shop thats available for lease. The location literally pops up overnight and is likely gone a few days later. Makes for an exciting often unexpected shopping experience offering something that you wouldn't normally find in that location. Quite often the shops have heavily discounted goods due to the expected quick turnaround of sales. The goods are usually from high end retailers, sometimes selling off unique samples or one offs.
We stumbled across one during our trek to Paddington Market, a British retailer called Merc selling mens fashions. The guy even threw in a free t-shirt with the stuff we got because it was his last day at the location and he didn't want to carry it all home.
Also, came across one a few weeks ago for a vineyard from Hunter Valley, doing a special tasting at a pop up location for a few days only.
Overall really fun shopping experience, can't wait to see what we find at the next one.
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